The e-commerce module.
For a webshop, a conversion is an order with a value. The e-commerce module steers your Google Ads and Meta Ads budget on revenue and return on ad spend (ROAS), not only on the number of conversions.
What the module adds
The marketing system already measures, reports, allocates and adjusts. For webshops, the e-commerce module makes it do that in terms of money earned.
- Revenue and ROAS
- The system steers on revenue and return on ad spend, so budget goes to the campaigns that earn the most, not only to the ones with the most orders.
- Orders per advertisement
- It measures which advertisement produced which order, and how much revenue that order was worth.
- Product feeds
- It works with product feeds and catalogues, such as Google Shopping and catalogue ads in Meta.
- Webshop connection
- It connects directly to your webshop platform. Ask us whether yours is supported.
Revenue, orders and ROAS in one view.
The system shows what each advertisement earned next to what it cost, for Google Ads and Meta Ads together.
- Revenue
- €96,000
- Orders
- 1,200
- Ad spend
- €24,000
- Return on ad spend
- 4.0
The same loop, steered on revenue.
The module does not replace how the system works. It changes what the system steers on.
Measure
Every order and its value is linked to the advertisement that produced it.
Report
Revenue, orders and ROAS for Google Ads and Meta Ads appear in one dashboard.
Allocate
Budget moves automatically towards the campaigns with the highest return.
Adjust
Campaigns that do not earn back their spend are scaled back.
Running a webshop?
Tell us which platform your shop runs on and where you advertise. We will reply with how the module would work for you.