The performance marketing system for Google Ads and Meta Ads.

Brokolo measures your conversions, allocates your budget and adjusts your campaigns automatically. On average, customers see a 25% higher conversion rate and a 25% lower cost per lead or acquisition.

Illustration of the dashboard with example figures. The actual screens may differ.

The system in numbers.

Companies that use the Brokolo marketing system see their conversion rate rise and their cost per lead or acquisition fall. More of the budget reaches the advertisements that convert, so each conversion costs less.

+25%

Conversion rate

Higher, on average

−25%

Cost per lead or acquisition

Lower CPL and CPA, on average

€10,000

Advertising budget per day

Currently managed with the system

Percentages are averages across customers of the Brokolo marketing system; results differ per company. Budget managed as of November 2026.

What customers say

“We find homeowners through Google and Meta. With Brokolo we see in one place which advertisements bring in appointments, and the budget follows them automatically.”

Comesby

What the system does with your budget

Performance marketing budgets are often divided once and then left alone. The system keeps working on yours, in four ways.

Measures
Its own conversion measurement shows which advertisement produced which conversion, on Google and on Meta.
Reports
One dashboard holds spend and conversions for both platforms, in the same terms.
Allocates
Budget moves automatically towards the campaigns, and the platform, that convert.
Adjusts
Campaigns are adjusted automatically, and the ones that do not perform are scaled back.

How the system works

The same budget, spent where it converts.

A fixed split treats every campaign alike. The system follows the results instead. Switch between the two views to see the difference.

Share of budgetConversions
  • Free trialGoogle AdsShare of budget: 38%
  • Brand nameGoogle AdsShare of budget: 22%
  • Spring offerMeta AdsShare of budget: 25%
  • Returning visitorsMeta AdsShare of budget: 15%
  • All campaignsShare of budget: 100%
The same budget, with more of it spent where conversions come from.Illustration with example campaigns and figures, not client results.

Two modules that go further.

The system has a module for webshops and a connection with Higgsfield for making and testing advertisement images.

The e-commerce module

For webshops. The system steers on revenue and return on ad spend, not only on the number of conversions.

  • Measures orders and revenue per advertisement
  • Steers budget on revenue and ROAS
  • Works with product feeds and catalogues
  • Connects to your webshop

About the e-commerce module

Creative testing with Higgsfield

For Meta Ads. Make image variations of an advertisement quickly and find out which one converts.

  • Makes image variations with Higgsfield
  • Sets them up as a test in Meta Ads
  • Measures which variation converts best
  • Moves budget to the winner

About creative testing

Made for one job, ready to use.

The system is a finished product for performance marketing on Google and Meta. There is nothing to build first.

  • Built for Google and Meta

    Google Ads and Meta Ads (Facebook and Instagram), measured the same way and managed as one budget.

  • You use it yourself

    Your team logs in and works with the system on your own advertising accounts.

  • A price that follows your budget

    You pay a percentage of your advertising budget, set out in a licence agreement.

Pricing and licence

Want your budget to work harder?

Tell us where you advertise and what counts as a conversion for you. We will reply with what the system would cost and how to start.